‘Sentuhan Ikhlas’ turns everyday toll payments into aid for B40 families to shop for essentials.
Thanks to transactions of MyDebit users at four tolled highways, 1,000 families from the B40 group have received financial aid.
Amanat Lebuhraya Rakyat (ALR), in collaboration with Payments Network Malaysia (PayNet) and MyKasih Foundation, celebrated a major milestone as the “Sentuhan Iklas” campaign hit five million MyDebit transactions.
The milestone unlocked the final RM250,000 pledge, providing 500 low-income families across Malaysia with financial aid.
Sentuhan Ikhlas, launched on Sept 26 last year, transformed everyday toll payments into an opportunity to support B40 families.
Each MyDebit transaction at ALR highways – Damansara-Puchong Highway, Shah Alam Expressway, Sprint Highway and SMART Tunnel – contributed towards a growing pool of funds.
Support from Malaysians drove the campaign forward, with 2.5 million transactions achieved in December last year and RM250,000 in aid unlocked for 500 families in Lembah Pantai and Gombak in Klang Valley as well as Sungai Petani and Jitra in Kedah.
The final milestone of five million transactions benefitted families in Gombak, Ayer Keroh (Melaka) and Muar (Johor), giving them RM500 each for necessities at participating outlets.
ALR group chief executive officer Muhammad Nizam Alias said, “Sentuhan Ikhlas is a direct reflection of ALR, PayNet and MyKasih’s shared purpose of sustainable social impact.
“It shows how choosing MyDebit for toll payments can have a meaningful impact on the lives of many.”
PayNet commercial division senior director Azrul Fakhzan Mainor said, “This campaign showcases how digital payments can go beyond convenience to drive shared prosperity.”
