WWF-Malaysia and CIMB Islamic launched the coffee-table book Jewel of Pahang: Fraser’s Hill, marking a key milestone in their ongoing collaboration to support conservation efforts in the Fraser’s Hill Forest Complex.
The launch was officiated by state unity, tourism and culture committee chairman Leong Yu Man, representing Pahang Mentri Besar Datuk Seri Wan Rosdy Wan Ismail.
Spanning over 76,000ha, the forest complex is a critical biodiversity landscape that supports endemic species and functions as a vital water catchment for surrounding communities.
It is also part of the Central Forest Spine, a key ecological network essential to maintaining environmental connectivity across Peninsular Malaysia.
The coffee-table book brings together years of scientific research, including findings from a comprehensive botanical inventory conducted under the partnership.
It documents the richness of the area’s flora, provides insights into ecosystem functions and highlights the importance of long-term conservation planning.
Speaking at the event, Leong emphasised the importance of balancing development with environmental protection.
“Fraser’s Hill is not only a natural treasure for Pahang, but a critical ecosystem that supports biodiversity and water security.
“Efforts such as this publication are important in strengthening our understanding and guiding future conservation efforts,” she said in a media statement.
WWF-Malaysia chairman Tan Sri Abdul Wahid Omar highlighted that science-based research, along with collaboration with other key stakeholders such as the state government and CIMB Islamic, played a significant role in advancing conservation efforts in Fraser’s Hill.
“This book reflects the outcome of sustained fieldwork, research and collaboration. It brings together valuable knowledge that supports better conservation planning and helps deepen public understanding of the Fraser’s Hill ecosystem,” he said.
CIMB Islamic chief executive officer Ahmad Shahriman Mohd Shariff said their partnership with WWF-Malaysia reflected how the private sector could play a meaningful role in advancing conservation efforts.
“While this book is one of the outcomes of our collaboration, the project itself is rooted in research, fieldwork and long-term environmental stewardship,” he said.
“As the third publication in the Jewel series, following Jewel of Kedah: Hutan Ulu Muda and Jewel of Terengganu: Setiu Wetlands, it underscores CIMB Islamic’s continued commitment to preserving Malaysia’s ecologically significant landscapes,” said Ahmad Shahriman.
Beyond documenting biodiversity, the publication also reflected a broader approach to conservation that integrates science, policy, and community engagement.
Also present at the event were WWF-Malaysia executive director and CEO Sophia Lim and CIMB Islamic chairman Datin Azlina Mahmad.
