Nonchalant Parisian chic blended with a dash of je ne sais quoi appeal best describes the timepieces at the ongoing Cerruti 1881 roadshow in Kuala Lumpur.
Organised by watch distributor AD Time Sdn Bhd, the pop-up store is showcasing its range of watches that will appeal to horology enthusiasts and fashion aficionados alike.
Cerruti 1881 with its contemporary style has long been admired for pushing the boundaries of traditional dress codes; its timepieces from the Lucardo, Molveno, Ovaro, Ruscello and Velletri collections are testament to its identity.
The technical and masculine Molveno collection pays homage to the picturesque Italian municipality which it is named after, thanks to its slim dodecagonal bezel that gives the watch a gentlemanly sporty look.
The collection is offered in two styles, both in 45.5mm stainless steel cases and further distinguished by colours and leather or silicone straps.
The key difference here is the dial. One has a sunburst dial while the other has a skeletonised dial to show off its inner workings.
The Molveno retail price ranges from RM1,759 to RM1,859.
The popular Ovaro collection, with its distinct tonneau shape, boasts a skeletonised dial and a Japanese automatic movement.
The case dimensions of 48mm x 40.5mm and edgy elements give the watch a sporty and bold appearance, while the use of bolts on the bezel also adds to its sophisticated character.
The sword hands feature luminous inlays, ensuring legibility against the Arabic hour markers, while a seconds dial sits at the six o’clock position.
The Ovaro men’s watch is priced at RM2,599.
In the Ruscello collection, there are two variants – both sharing the same ion-plated 48mm stainless steel case, efficient quartz movement, and chronograph functionality.
Both variants can be distinguished by the sub-dial layout. One has a 3-6-9 configuration, while the other has a 6-9-12 configuration.
The Ruscello collection prices range between RM1,499 and RM1,759.
Cerruti 1881’s Velletri Men Multifunction is a blend of the classic round shape and industrial aesthetics with an intriguing skeletonised dial.
Meanwhile, the 45mm-case body, lugs, hour and minute hands are also skeletonised, aligning with the avant- garde theme.
The watch is powered by Japanese quartz movement, providing the time, a 24-hour sub-dial, a day sub-dial and a date wheel.
The Velletri collection is priced from RM1,759 to RM1,959.
Cerruti 1881’s most diverse collection is the Lucardo which has 14 distinct variants, all sized at 44mm.
Each design is unique in its dial and sub-dial layout and housed in a stainless steel case complemented by silicone straps.
In addition to these masterpieces, enthusiasts can get a close-up look at other notable models such as the Odissea Master, Positano and a curated selection of women’s watches.
Cerruti 1881’s roadshow at Mid Valley Megamall East Atrium (ground floor) ends on Sept 24.
There are promotional gifts with purchases at the pop-up store.
For purchases exceeding RM1,500, the brand will include a piano black watch case and a Cerruti bracelet − collectively valued at RM 1,468 − while stocks last.
Cerruti 1881 watches can also be found at Cerruti 1881 Timepieces boutiques, Solar Time stores, and select watch retailers.