FOR many Malaysians, time around the table is where real connection happens.
Yet cooking for a shared table can often feel rushed or repetitive with busier routines, leaving less time to savour the moments around it.
Ayam Brand embraces masakkan mudah that turns everyday cooking into something more manageable, so that there’s more time spent with family and loved ones.
Introducing its all-new ready-to-use Cooking Pastes, Ayam Brand brings authentic local flavours into everyday cooking.
The new range comes in four variants, each in a convenient 50g pack: Fried Noodle Paste (mee goreng), Fried Rice Paste (nasi goreng), Fried Rice Vermicelli Paste (bihun goreng), and Tom Yum Paste.
Crafted from a highly concentrated blend of real herbs and spices, each paste delivers a rich taste and aroma in every dish.
With no preservatives, these familiar favourites are an easy addition to your weekly cooking and reflect Ayam Brand’s commitment to clean, quality, and halal-certified ingredients Malaysians can trust.
These cooking pastes offer a simpler way to recreate well-loved dishes with consistent results, bringing a touch of “rahsia chef dalam sachet” into everyday meals.
Designed for modern households, the Ayam Brand Cooking Pastes offer a convenient way to prepare flavourful dishes with less preparation.
The 50g ready-to-use serving allows for better portion control, reducing excess and minimising waste in the kitchen.
The pastes are also versatile enough to suit different needs in the kitchen. From quick meals to full-on feasts, they can be used across a variety of recipes, helping home cooks to spend less time at the stove and more time at the table.
Backed by over 130 years of heritage, Ayam Brand remains a trusted name in Malaysian kitchens, known for its reliable quality and commitment to making good food accessible to all.
“Food has always been a way for people to come together, whether it’s a simple meal at home or time shared with loved ones,” said Ayam Brand marketing director Teoh Wei Ling.
“With our new cooking pastes, we hope to support Malaysians in making everyday cooking more manageable, while still enjoying the richness and authenticity of the dishes they love.”
The new Ayam Brand Cooking Pastes are available at major supermarkets and hypermarkets nationwide, as well as Ayam Brand official stores on Shopee Malaysia and Lazada.
Ready to get creative in the kitchen? Discover more recipes at www.ayambrand.com.my or follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook for more meal inspirations.
