Taking edutourism partnership further


(From left) Megat Najmuddin, Prof Ibrahim, Azmi, Prof Mohd Roslan and Khaled at the document exchange ceremony at UPM.

Universiti Putra Malaysia (UPM) and Farm Fresh Bhd (FFB) are continuing their collaboration to further develop an edutourism centre to increase student interest in the dairy industry and nurture their love for agriculture.

To this end, UPM and FFB signed a memorandum of agreement at the Industrial Centre of Excellence, Farm Fresh at UPM in Serdang, Selangor.

Present was Higher Education Minister Datuk Seri Mohamed Khaled Nordin.

This strategic collaboration strengthens teaching and learning activities revolving around the dairy farming processes, as well as supports research and innovation efforts in the focus area of universities and industries.

UPM vice-chancellor Prof Datuk Dr Mohd Roslan Sulaiman said the agreement covered teaching and learning, research and innovation, student entrepreneurship activities as well as related skills training for the university’s staff and students.

FFB group chief operating officer Azmi Zainal said this industry-in-campus collaboration would allow students to undergo industrial training and gain experience at FFB while preparing for the workforce.

This initiative indirectly supports the third objective of UPM’s Strategic Plan 2021-2025, which is to create a sustainable industry and community networking ecosystem.

Also present were FFB chairman Tan Sri Megat Najmuddin Megat Khas and UPM board of directors chairman Prof Emeritus Datuk Dr Ibrahim Komoo.

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