HARVEY Norman has designed a new look for its Sunway Pyramid Superstore to enable customers to enjoy experiential shopping at the renovated branch.
To commemorate the occasion, the Australian retailer celebrated the grand reopening of Harvey Norman at the mall with exciting promotions and deals throughout a four-day weekend event.
The store is a whopping 30,000sq ft of retail space to offer shoppers a pleasant experience while shopping for electrical, IT, furniture and bedding products.
“We put in a lot of effort to create the perfect ambience for our customers to shop, paying attention to details ranging from merchandising to counter displays, space planning and store lighting, ” said Harvey Norman Asia managing director Kenneth Aruldoss.
“With the introduction of a new store layout, customers can now shop in a much more spacious and comfortable environment, ” he added.
Aside from a new layout, the revamped store also features new brands such as the Vax Vacuum series, latest gadgets such as iPhone 12, and Sonos Arc, which are available for hands-on browsing and demonstration.
Customers can make more informed decisions in purchasing cooking appliances and bedding products with input from Harvey Norman’s specialists and experts who are present throughout the store’s opening hours.
For customers looking to refurbish their home at an affordable price, Harvey Norman features two furniture ranges – the Lifestyle selection offers simplicity and basic home furniture while the Lifestyle Plus collection caters to those looking for added features.
There is also the newly launched Statement sofa range for those who prefer a premium, timeless and elegant look.
Additionally, there is a wide selection of mattresses from multiple leading brands, as well as customisation options available for bed frames ranging from material to colour choices.
“Our stores continue to have in place strict precautionary measures for physical distancing and regular disinfection, so shoppers can shop safely, ” said Kenneth.
At the event, Harvey Norman lead general manager Eddy Ng said their Sunway Pyramid Superstore had been opened for over 10 years.
He said they were fortunate to receive full support and commitment from their staff in the wake of the Covid-19 pandemic.
Sunway Malls and Theme Parks chief executive officer HC Chan, in his speech, said, “This refurbished store will enable Harvey Norman to strengthen and position its offerings. It also adds a whole new dimension of experiential shopping.”
Ng said they spent about RM5mil for the renovations and upgrading of the Harvey Norman Superstore.
He said they included brighter lighting and colours to attract homemakers who were their targeted customers.
The new design, he said, was tailored to female shoppers.
He said the store emphasised sales of home essential products during this Covid-19 pandemic.
“We also managed to get support from our suppliers for discounted prices, ” he added.
Ng said they foresee at least a 10% increase in sales for the Sunway Pyramid Superstore this year.
Harvey Norman has 26 stores in Malaysia.
“As part of our expansion plan, we are looking to have additional 30 new stores in the next five years, ” he added.
In conjunction with the Harvey Norman Superstore grand reopening in Sunway Pyramid, there were plenty of products offered on discounted prices and special hourly deals.
The promotions ended yesterday.
For those who prefer to shop from home, Click and Collect options are available for purchases made online at www.harveynorman.com.my