A HEALTH and beauty product retailer has developed a novel line of facial masks with Malaysian food scents such as nasi lemak, rose syrup, cendol and white coffee.
As part of a strategic collaboration with Tourism, Arts and Culture Ministry (Motac) to promote Visit Malaysia 2026 (VM2026), Watsons Malaysia has rolled out the skincare products that are ideal for personal use or as souvenirs.
Currently, the Malaysia-made facial masks are only sold at Watsons stores in Kuala Lumpur International Airport (KLIA) Terminal 2, Sepang, where they have been prominently placed on the top shelf of a display rack at the entrance.
Strategically placed on the “Tourist Must-Buy” rack, the masks share display space with other products such as medicated oils, herbal ointments and instant coffee.
The retailer has also activated its Watsons One Pass cross-border loyalty programme, which allows members to enjoy a seamless shopping experience internationally, accessing exclusive member prices, special discounts and earning points at participating outlets worldwide.
The offer is applicable at Watsons stores located in China, Hong Kong, Macau, Taiwan, Singapore, Thailand, Indonesia, Turkiye and the Philippines.
Presently, the retailer has a global network of 170 million members worldwide.
At a ceremony to launch the VM2026 collaboration, Deputy Tourism, Arts and Culture Minister Chiew Choon Man, who was the guest of honour, said the initiative reflected the retailer’s commitment to supporting the Government’s tourism agenda.
“Motac warmly welcomes such collaborations because we believe the success of VM2026 requires active participation from the private sector and sustained commitment from all parties.
“This collaboration is proof of how public-private synergy can create a major impact on the nation’s image and reputation,” said Chiew.
Watsons Malaysia managing director and A.S. Watson Group Health and Beauty Asia chief operating officer Caryn Loh expressed the company’s appreciation for the opportunity to contribute to the national tourism agenda.
“Through this collaboration, we aim to transform our KLIA Terminal 2 stores into a health and beauty retail destination for travellers.
“We will be introducing a dedicated zone to showcase local brands and innovations to visitors from around the world,” she added.
Watsons has also introduced creative travel stamps and interactive elements at selected stores for visitors to create memorable moments throughout their journey in Malaysia.
