Pink initiative a resounding success

Lim-Choong (third left) and Prof Dhanarajan (batik shirt) posing with the cheques during the press conference. With them (from left) are Macmillan, Luckins, Sheppard, Territt and McArthur.

THE 12th Annual Penang Pink Ladies campaign has raised a total of RM115,500 for Mount Miriam Cancer Hospital and Penang Hospice Society.

Organisers Tiina Luckins, Susie Macmillan and Jennifer Sheppard said this sum far surpassed the initial target and showed that people’s compassion has not waned in these challenging times.

The campaign’s highlight was the ‘Pump Up The Pink’ brunch held at the Eastern and Oriental (E&O) Hotel’s grand ballroom, which was sold out weeks in advance.

Attendance this year was limited to 180 due to Covid-19 standard operating procedures (SOPs) but those present made up for it with their generosity in bidding for items in the live and silent auctions as well as purchasing raffle tickets.

Besides a scrumptious buffet, the event on Oct 9 also featured a Mr Malaysia performance, fashion show, live music and sharing sessions by cancer survivors.

The funds were handed over to Mount Miriam Cancer Hospital CEO Joan Lim-Choong and Penang Hospice Society honorary secretary Tan Sri Prof Raj Dhanarajan in a small ceremony at the hotel recently.

Luckins said, “Fundraising is not possible without the support of the community. It has been a very tough year financially for many Penang businesses. We are overwhelmed by the generous response and are ever so grateful.”

Macmillan added, “This event is a celebration of hope and personal stories are so important in keeping people connected with the cause.”

The ladies, who took over organising duties this year, also thanked the team of multi-talented volunteers who worked tirelessly to make the event possible.

The past 11 editions of the Pink Ladies campaign were organised by Penang Irish Association under the leadership of president Maggie Territt.

Besides raising much-needed funds, the campaign also served to raise awareness on the importance of early detection.

“If cancer is detected early, there’s a high chance for a positive outcome.

“While it’s still treatable in later stages, the process is longer and more costly, ” Lim-Choong said.

Prof Dhanarajan said the society has cared for around 10,200 patients since its establishment in 2001. Currently, they have about 290 patients.

“Our overall expenses can be as high as RM1.2mil to RM1.3mil a year. Financially and emotionally, it can be hard for patients to cope, ” he shared.

This year’s Pink Ladies campaign also saw the debut of several community initiatives such as the School Pink Day which contributed over RM24,000 to the total.

Participating institutions were The International School of Penang (Uplands), Dalat International School, Fairview International School Penang, Prince of Wales Island International School –Primary and Secondary and Tenby Schools Penang.

There were also ‘Pump Up The Pink’ workout classes while some local businesses also donated a portion of proceeds from their October sales.

Those wishing to donate or support the Pink Ladies’ future initiatives can write to for more information.

Meanwhile, Territt teased that the Penang Irish Association’s annual St Patrick’s Ball had been slated for March 12 next year. Ticketing details will be announced later.

Also present at the handover ceremony was association vice-president Teresa McArthur.

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