THE concept of the 3Rs – reduce, reuse and recycle – is not an alien one, but has yet to gain momentum towards full implementation by all levels of society.
Taking a step in the right direction towards creating awareness and educating the public about this concept and about building a sustainable lifestyle, IOI Properties Group Bhd (IOIPG) recently launched the IOI-Active Citizens: Waste-To-Treasure campaign.
This is an opportunity taken by IOIPG to collaborate with British Council on its Active Citizens Programme – a global social action programme encouraging the community to play an active role in making a difference and impacting society positively.
This campaign also supports the United Nations Sustainable Development Goals SDG11 of sustainable cities and communities, SDG12 of responsible consumption and production and SDG13 of climate change.
This campaign aims to encourage the Puchong community to lead a sustainable lifestyle and inculcate a habit to reduce, reuse and recycle within the community in an effort to minimise the generation of waste and diverting waste from going to the landfill as well as to mitigate climate change.
The launch was timely as the nation observed National Recycling Day recently.
Playing its part as a responsible corporate citizen, IOIPG advocates sustainable practices and believes in working closely with the community, business associates and local authorities in creating awareness to influence mindset change and call to action for a sustainable future.
The campaign was launched by Kinrara state assemblyman Ng Sze Han at IOI Galleria@Puchong with IOIPG chief operating officer (Property Development), Teh Chin Guan.
Also present were MPSJ deputy president Mohd Zulkurnain Che Ali as well as British Council senior programme manager (Education), Prabha Sundram, MPSJ councillors and representatives from various youth organisations.
“IOI Properties Group prioritises the development of sustainable townships to deliver positive impacts towards the local economy, surrounding environment and society in which it operates.
“The Group constantly explores opportunities to strengthen community bonds and encourages environmental initiatives that cultivate sustainable lifestyles in its unwavering focus on creating thriving business and residential communities within its township developments.
“Innovation and technology can help produce entirely new materials from waste and prevent waste generation. Therefore, we can turn waste into treasure,” said Teh.
Mohd Zulkurnain said changing mindsets was difficult, but everyone must work together to implement change.
“To do this, there must be consistency and commitment. We have to start with the younger generation by educating children on the 3Rs to effect change by running campaigns to create the awareness and knowledge of the importance of the 3Rs,” he said.
At the launch, the Puchong residents were taught how to earn rewards from recycling and the many ways to handles waste responsibly and sustainably.
To inspire them to start taking action and inspire them to create a big impact by just making small lifestyle changes, various fun educational and interactive activities were held.
In the spirit of educating the young on lifestyle changes, children from various homes spent the day at the event picking up tips on good sustainable habits and learnt about the many opportunities and advantages of embracing sustainable practices. IOIPG believes that with adequate support and the right platform, youths have the ability to create positive impacts.
Taking to heart the saying, “One man’s waste is another man’s treasure”, an initiative called Bargain Basement, managed by Yayasan Tan Sri Lee Shin Cheng, is a partner in IOIPG’s campaign.
This social enterprise accepts donated or preloved items for sale and the net proceeds are donated to charity.
Other partners include iCycle, another social enterprise focusing on sustainable waste management, Maeko, which specialises in food composting, Autism Café, Puteri Mart and Four Points by Sheraton Puchong, a hotel owned by IOIPG.