Established noodles brand seeks to enter more markets

Cheong says Indofood Food Industries, famous for Indomie noodles, is entering a different market with its Qtela chips and Trenz sandwich crackers.

ONE of the big names in instant noodles in the country, Indomie is determined to make a name for itself in other segments.

Having entered the soup noodles segment successfully a few years ago, it is now making a name for itself in snack products.