Models wear the latest creations from Chanel during the Chanel Metiers D'art 2024 fashion show in Hangzhou, China. Photo: AP
What do you do if you are a fashion house possessed of the most coveted open designer job in the business, the subject of manic rumours and speculation, with the world watching every move you make for a hint of announcements to come?
If you are Chanel, you hold the first mega-show of a European luxury brand in Hangzhou, China, invite about 1,100 guests, including Tilda Swinton, Lupita Nyong’o, Liu Wen and about 600 local VICs – very important clients – and get on with business as usual.
