What is it about the Olsen twins' fashion label that makes people splurge?


By AGENCY

People leave with bag of merchandise after attending a sale at The Row in New York City on Oct 23. The luxury brand has maintained its allure through an air of exclusivity. Photo: The New York Times

What about The Row makes its take on a simple sweater that much better than a version by, say, Gap?

The Row, a luxury label founded in 2006 by Mary-Kate Olsen and Ashley Olsen, has become widely recognised – revered, even, by certain fashion writers – for its interpretations of wardrobe staples sold at big-box chains and high-end department stores alike.

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fashion , quiet luxury , The Row , Olsen twins

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