No flash, no logos, but big-time style: Luxury dressing is now a case of #IYKYK

HBO's hit show, 'Succession', embraces the idea of "quiet luxury" and "stealth wealth". Photo: AP

They're the biggest of brands. But with no logos. And that's the whole point.

Call it stealth wealth, or quiet luxury. For the rich and those who aspire, logo-free fashion with outsized price tags is having a moment – at least among people who can spend in the face of higher inflation and a volatile economy.