No flash, no logos, but big-time style: Luxury dressing is now a case of #IYKYK


By AGENCY

HBO's hit show, 'Succession', embraces the idea of "quiet luxury" and "stealth wealth". Photo: AP

They're the biggest of brands. But with no logos. And that's the whole point.

Call it stealth wealth, or quiet luxury. For the rich and those who aspire, logo-free fashion with outsized price tags is having a moment – at least among people who can spend in the face of higher inflation and a volatile economy.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , trends , luxury fashion , Succession

Next In Style

Once a struggling student, she now walks for the world’s top fashion houses
Year-end party season calls for bold, fun statement jewellery
Oscar De La Renta’s 60th: A heartfelt Dominican celebration of great dresses
Ask The Expert: Grooming and style tips every modern man needs to know
Not too long, not too short: The midi skirt’s timeless fashion appeal
White noise? Why fashion keeps returning to its quietest colour
Decades on from Hallyu’s rise, where does K-fashion stand now?
Staying ahead in fashion: Malaysian stylist Andrea Wong’s narrative approach
As TikTok and AI reshape beauty shopping, US department stores fight back
The rise of at-home beauty as South Koreans skip salons for self-care

Others Also Read