Inside the new season: The fashion campaigns shaping what we’ll wear


Giselle from K-pop girl group Aespa radiates authenticity and calm self-awareness, wearing pieces from the Spring/Summer 2026 pre-collection. Photo: Loewe

It’s the first week of January and Spring/Summer 2026 collections are currently arriving in stores and online.

New items will continue to drop from now through March, with many brands having already rolled out apparel, accessories and shoes as early as December.

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fashion , trends , Spring/Summer 2026

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