It’s the first week of January and Spring/Summer 2026 collections are currently arriving in stores and online.
New items will continue to drop from now through March, with many brands having already rolled out apparel, accessories and shoes as early as December.
Here’s a look at the newest campaigns and previews held recently to give fashion lovers a sneak peak at products to come.
Radiant authenticity
Loewe’s new campaign stars a member of popular K-pop girl group Aespa and brand ambassador Giselle, captured in moments of contemplation around Seoul.
The imagery, shot by Johnny Dufort and filmed by Jack Webb, moves between quiet interiors and the city’s modern architecture, creating a balance between calm and dynamism.
Whether paused in a moment of repose or caught walking through downtown Seoul, the star radiates authenticity and calm self-awareness, wearing pieces from the Spring/Summer 2026 pre-collection.
Read more: High on hues: Why bold colour dressing is fashion’s ultimate mood booster
Fun yet sophisticated
Fendi brand ambassador acclaimed South Korean actress Song Hye-Kyo appears in the new digital campaign, which celebrates individuality and modern craftsmanship.
The iconic Peekaboo bag accompanies the star, dressed in the brand’s pre-collection Spring/Summer 2026 offerings, appearing candid and spontaneous, as if captured in improvised moments.
Close-up shots highlight the meticulous craftsmanship and mastery in materials that go into the creation of the Italian House’s products, while the styling of accessories showcases the brand’s fun yet sophisticated side with bag charms and silk wrappies.
Freedom and extravagance
The Christian Louboutin Spring/Summer 2026 collection is a tribute to the designer’s lifelong fascination with the performing arts.
Showcasing a harlequin motif that reappears in subtle and sophisticated versions throughout, the silhouettes express the freedom and extravagance of the stage.
The flamboyant world has enchanted him since childhood features elements inherent to the DNA of Maison Christian Louboutin.
Featured in the campaign is Aqua, a brand-new line of platform boots and crossstrap pumps that capture the circus spirit with their sculptural flair.
Among other iconic products, also taking centre stage this season, is the ballet-inspired Cassia line with exciting, all-new evolutions.
Read more: Fashionable films ahead: Costume-driven cinema is expected to define 2026
Expressive style
Sandro’s Spring/Summer 26 Collection preview is set in the heart of Paris, the Bibliotheque Nationale de France, Richelieu site, which stands as a sanctuary of memory.
Within this historic setting, the brand continued its dialogue with art and culture, initiating a visual conversation where fashion, heritage and contemporary creation resonate together.
A special preview of what’s to come featured English actress and model Cara Delevingne, South Korean-American singer and fashion icon Jessica Jung and American actor Gavin Casalegno, who each brought their individual star power, embodying the brand’s refined yet expressive style.
For women, the brand offers a radiant collection where contrasts take center stage, between strength and lightness, structure and softness, femininity and carefree spirit.
For men, the silhouette stays true to the brand’ s creative DNA: clean, minimalist, and subtly balanced between structure and fluidity.
