Leaving behind a career in corporate banking, Siow Hui Ling established The Chic Initiative in 2015, a brand which offers clutches, evening bags and minaudieres with sustainable practices. Photo: The Star/YAP CHEE HONG
Siow Hui Ling started The Chic Initiative from a simple frustration: she couldn’t find clutches and evening bags that matched her taste.
As someone who valued timeless elegance and versatility, she often found herself disappointed by the lack of options available in the market.
Already a subscriber? Log in.
Get 30% off with our ads free Premium Plan!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
