Like her online tutorials, Lisa Eldridge’s beauty line feels upscale but not hype-y or glitzy. Photo: The New York Times
Years ago, Lisa Eldridge, a makeup artist in London best known for working with models and celebrities, woke up the morning after a fashion industry party looking, let’s say, less than "picture day ready".
Instead of sliding back under the covers, she decided to do something she had been considering for some time – she filmed herself applying makeup over her blotches and blemishes, giving pointers along the way, and posted the footage on YouTube (then in its early days as a hub of beauty-focused content).
