Social media's 'Asoka makeup' trend is inspired by Indian brides

The #Asoka hashtag has more than 100,000 posts on TikTok. Photo: AFP

Inspired by the 2001 Bollywood film Asoka, starring Kareena Kapoor, the Asoka makeup trend involves social media users dancing to the tune of one of the film's songs, San Sanana, while recreating beauty looks inspired by traditional Indian weddings.

Asoka makeup is a very dramatic makeup look, featuring warm, vibrant tones.