Beyond protection: Why K-beauty sunscreens are the hot product of the moment


By AGENCY

South Korean sun creams are also very popular with cosmetics enthusiasts because they don't leave a white finish on the skin. Photo: AFP

The K-beauty wave has been flooding our social media feeds for a few years now, and this tidal wave shows no signs of stopping.

While South Korean cosmetics have become a must-have for many consumers, one product in particular is arousing consumer interest as summer approaches: South Korean beauty brands' sunscreens.

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beauty , trends , skincare , makeup , K-wave , K-beauty

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