What is 'doll makeup' and why is this beauty trend so popular?

"Doll makeup" focuses on a rounder face shape, in contrast to contouring. Photo: AFP

After the success of "berry makeup" and "chrome makeup" looks, "doll makeup" is gaining in popularity among beauty enthusiasts.

This technique has become increasingly popular on social media ever since singer and actress Sabrina Carpenter adopted it, becoming the influencer to follow in reproducing this beauty routine.