H&M to phase out virgin down by the end of 2025


By AGENCY

FILE PHOTO: People hold up signs during an animal welfare protest outside the opening of a new H&M shop in Dublin, Ireland March 15, 2024. — REUTERS/Clodagh Kilcoyne/File Photo

Swedish clothing retailer H&M said on Friday it plans to phase out its use of virgin down and feathers - materials that are harvested from ducks and geese and used in puffer jackets, pillows and other items.

"We aim to only use down and feathers from post-consumer recycled sources by the end of 2025," H&M said in an emailed statement, adding that currently around 90% of the down and feathers in its products is recycled from used items.

Animal welfare groups like People for the Ethical Treatment of Animals (PETA) have campaigned for years for fashion brands and retailers to stop using down, leather and other animal products.

PETA activists in duck costumes staged a protest against down at H&M's annual shareholders' meeting earlier this year. — Reuters

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
H&M , fashion

Next In Style

Inside the Saks bankruptcy and what it reveals about fashion retail
Vanity Fare: Beauty products that boost radiance for a luminous skin glow
Meet the tailor who turns red carpet outfits Into flawless fashion moments
Face yoga for beauty: A doctor reveals what it does to boost skin and tone
Remembering Bob Weir and the fearless fashion legacy of his short shorts
Will we be seeing low-key fashion rule the red carpet this awards season?
What are microtrends and how do you navigate them without fashion burnout?
The 2026 fashion conversation: Expect a return of thoughtful, timeless designs
Have sneakers been left out in the rain? What happens when fashion’s hype slows
A decade on, Raja Jesrina Arshad continues to champion Malaysian herbal wisdom

Others Also Read