Clothing giant Shein in focus as France targets fast fashion

Shein enlists small-time video bloggers and social media users to represent the brand in exchange for free products and cash. Photo: AFP

With jaw-droppingly low prices and a seemingly endless selection of trendy clothes, Shein has taken the world by storm – and found itself in the crosshairs of French lawmakers who want to curb the excesses of fast fashion.

Customers love the Chinese-founded firm's massive catalogue of ultra-cheap items, from US$8 (approximately RM37.80) sundresses to 48-cent (RM2.30) bracelets, at a time when inflation has shrunk purchasing power around the world.