If Kate Middleton wears a stylish T-shirt to a polo match, US teenagers will be able to buy replicas of it online the next day in six different colours.
That’s the business model behind ultra-fast fashion, in which companies led by Asian giants Shein and Temu work with overseas manufacturers to move the trendiest styles from Instagram to Generation Z for less than US$10 (approximately RM46), cranking out thousands of new items a day.
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