How fast fashion brands are trying to change public perception via social media

Fast fashion corporations with deep pockets have helped flood Instagram, TikTok and YouTube with sponsored posts. Photo: stocksnap.io

Masego Morgan was shocked when a fast fashion giant offered her US$1,000 (RM4,317) for a single social media post to promote its brand.

Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of cheap, planet-harming clothing made by underpaid workers.