Fashion one of the least trusted sectors in sustainability, says UK study

Greenwashing is leading to distrust among consumers, especially in certain sectors, such as fashion. Photo: AFP

There's no point going overboard in promoting any potential environmental commitments, as consumers are not fooled, and expect genuine action and transparency.

This is the takeaway finding of a new study conducted in the UK, which reveals that the fashion industry is perceived as one of the least trustworthy sectors in this respect.