Rado opens store at TRX with celebrity cosplayer Hakken bringing the buzz

(From left) Hill, Wilson, Bosshard, Hakken and Chong after cutting the ribbon to launch the Rado boutique at The Exchange TRX, Kuala Lumpur. — Photos: YAP CHEE HONG/The Star

Swiss watch brand Rado has further expanded its footprint in Malaysia with a stunning new boutique at The Exchange TRX Kuala Lumpur, quick on the heels of its flagship store debut in Pavilion Kuala Lumpur a little over half-year ago.

Nestled in the heart of Kuala Lumpur’s financial district, The Exchange TRX store marks a bold step for Rado, embodying a pioneering “concept store” approach envisioned by Rado chief executive officer Adrian Bosshard.