Fashion brands show their love for China’s Valentine’s Day with chic collections

Photographed in mountainous settings, the collection explores the heart motif through various forms. Photo: Bottega Veneta

The Qixi Festival (taking place this year on Aug 10), one of China’s longest-standing traditions has proven a lucrative season for luxury brands’ sales in the region.

Also known as China’s equivalent of Valentine’s Day, every year in the weeks and months leading up to the celebration, big names in fashion unveil curated capsule collections to capture the hearts of consumers in Asia.