Fast fashion battle: H&M sues rival Shein in Hong Kong court

A file picture showing pedestrians walking past a H&M store in the Causeway Bay district of Hong Kong. Photo: AFP

Retail giant Hennes & Mauritz has sued its fast-growing rival Shein in a Hong Kong court for copyright infringement, the Swedish fashion juggernaut said Tuesday (July 25).

Shein, founded in China in 2008, has swiftly claimed a top place in the global fast-fashion marketplace, offering low-priced collections attractive to young social media-savvy customers.