Modestwear goes viral on social media, becomes a hit with the Western audience

Modest fashion is characterized by loose, long, covering and minimalist clothing. Photo: AFP

With loose and comfortable clothing, often minimalist in style and sometimes covering – but always inclusive – modest fashion is gaining more and more followers around the world.

This refined aesthetic, which combines discretion and elegance, meets many of the clothing requirements sought after by younger generations, even though it is the antithesis of the fleeting fashion trends that they (also) follow en masse.