Chic or a cliche? Western luxury fashion brands tap the Ramadan and Eid market

Part of efforts to capture a broader customer base, you can now see abayas and jalabiyas, Ramadan and Eid collections in the windows of luxury fashion brands, Photo: AFP

With flowing kaftans, fluid separates and glamorous maxi dresses, Western luxury fashion brands are increasingly targeting the monied Middle Eastern market with Ramadan capsule collections.

"You're about to be the best-dressed person at every iftar and suhoor that you attend," declared Cosmopolitan Middle East magazine earlier this month in a Ramadan fashion spread, referring to the meals before and after the daily fast during the Muslim holy month.