Fashion show in Iraq champions sustainability by featuring second-hand clothes


An Iraqi model presents an outfit during a fashion show in an orchard in Al-Husayniyah, north of Baghdad. Photo: AFP

In a palm grove north of Baghdad, bemused Iraqi shepherds looked on as models paraded second-hand garments down an improvised runway, seeking to raise awareness of the fashion industry's environmental impact.

Haute couture has given way to upcycled outfits, sourced entirely from used clothes, as the models strut, pause and pivot on the runway, a sign of the growing popularity of chic, environmentally friendly vintage wear among young Iraqis.

"We don't want overproduction of clothes, we have to reuse them," said Mohamed Qassem, 25, a hairdresser and organiser of the fashion show near Al-Hussainiya village.

The global fashion industry accounted for two percent of greenhouse gas emissions in 2019, according to the World Resources Institute.

Campaigners and a growing number of climate-conscious social media influencers have led a push toward sustainable fashion.

Many young people in climate-stressed Iraq, like Qassem, have become passionate about vintage clothing.

The palm grove event showcased fluorescent green puffer jackets, long black leather coats, ample double-breasted blazers, and modern takes on traditional costumes.

In many parts of Iraq, scarred by decades of conflict, peaceful rhythms are gradually returning to daily life and second-hand clothing offers aspiring fashionistas an affordable chance to express themselves.

Read more: Sequins are being reinvented through a new, more eco-friendly material

Climate threats

As Baghdad's streets see more "fast-fashion" and imported brands, the outfits at the Al-Hussainiya event predominantly feature green elements, a nod to the show's environmental message.

Iraq, synonymous with date production, has seen its iconic date palms placed under stress by the effects of climate change and the years of conflict.

"The goal is not to focus only on clothes, but also abandoned orchards, palm trees that disappear every day," Qassem said.

The United Nations says oil-rich Iraq is one of the five countries most exposed to the impacts of climate change, already witnessing extreme summer heat, frequent droughts, desertification and regular dust storms, which will exacerbate as the planet heats.

The designs at the fashion show will not be put on sale.

Organisers mainly hope the symbolic parade will raise awareness.

A group of young people organised a fashion show of classic used outfits, that was purchased from thrift shops. Photo: AFPA group of young people organised a fashion show of classic used outfits, that was purchased from thrift shops. Photo: AFP

Ahmed Taher, a 22-year-old stylist who put together the sets for the show, said "second-hand pieces are clothes of excellent quality".

"When you wear them, you have the impression of wearing luxury clothes. It's different from what you find in stores."

A business student, Taher offers Baghdad's hipsters vintage clothes on Instagram – where he has around 47,000 followers – selling pieces for around US$20 (RM89).

"We want to wear unique clothes and not all look like each other," he said.

Read more: Do fast fashion brands care about a potential backlash to their business models?

'Last a lifetime'

A student-turned-model for the day, Safaa Haidar, said she was attracted to vintage clothes as she could shop "according to my personality".

But in Iraq, where the UN estimates nearly one-third of the 42 million inhabitants live in poverty, many wear used clothing out of necessity.

In the winding alleys of central Baghdad's second-hand clothes market, stalls overflow every Friday with shirts, shoes and jeans, with shoppers checking sizes in front of the sellers.

Here a shirt can cost barely US$2 (RM9), while other pieces can sell for as much as US$60 (RM265) or even US$200 (RM885).

Mohamed Ali, a 20-year-old engineering student, came to buy shoes.

"It's not that we can't afford to buy new, but here we find better quality and unique pieces," he said.

Ali recounted his parents' stories from life in the 1990s, when Western sanctions against Iraq meant they would wear clothes, even "inside out, until they were worn out, because they could not afford" new ones.

Now, Ali and most of his friends shop for vintage clothes for their durability and style, he said.

Merchant Hassan Refaat, 22, sells imported second-hand clothes which find a new life in Iraqi wardrobes.

He also imports goods from Iraq's northern autonomous Kurdistan region, bordering major textile producer Turkey.

"Second-hand clothes are of better quality than the new clothes available on the market," he said.

"Very often, they are branded pieces, and the brands last a lifetime." – AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Corsets seen as couture: These luxury undergarments are for the ultra wealthy
Rizzing it on the riviera: 2024 Cannes Film Festival red carpet highlights
Beach waves, short cuts, bobs: A look at this season's favoured hairstyles
Shopping for luxury fragrances? Why not ask a teenage boy for advice?
Can this fashion house take advantage of its 'Britishness' to rise to the top?
The nitty gritty on why it’s so hard to track the fashion industry’s emissions
Workout, but make it fashion? Enter the 'pink pilates princess' trend
Go big or go home? How one fashion house is doubling down on minimalism instead
Double-breasted suit jackets are having a fashion moment on the red carpet
'A little 50s Dior style': On ‘Bridgerton’, a bigger role means a big makeover

Others Also Read