Bold, comfortable, chic: Malaysian Raya fashion is about timeless dressing

Scraf designs from this collection are reminiscent of everyday household items. Photo: Harirose

This year’s Raya trends are all about everyday elegance, with outfits that are not only stylish but also comfortable enough to be worn all day, and beyond the festive season.

From chic kurungs to cool kaftans, these Raya looks are sure to become wardrobe staples that you’ll revisit for many an occasion to come.

Crafted to exude understated glamour, plenty of Raya creations this year have been designed with comfort in mind – made to be worn all day as you reconnect with loved ones over good food and great conversation.

Fun florals

Versatile Raya looks that pay tribute to the everyday girl. Photo: Whimsigirl

If bright and bold prints are your thing, Amber Officials’ Eid 2023 collection of designs that feature abstract floral print will appeal to you.

The fresh, modern, and vibrant clothes have been meticulously crafted to make a statement with bright eye-catching motifs and balanced compositions.

Designed to be worn with or without belts, paired with other items of clothing such as jeans or tights, and with your best statement jewellery, the versatile collection caters to a diverse range of preferences.

With a campaign starring celebrity couple Scha Alyahya and Awal Ashaari in matching pieces, the entire collection evokes a sense of fun, apart from being extremely wearable.

Read more: Malaysian designer label Fiziwoo launches inclusive Raya collection

Light as a cloud

Hanya’s Eid 23 collection, Cloudhouse, is meant to conjure up an image of softness and weightlessness.

An array of fluid and dreamy cloud-like fabrics – soft chiffon, rayon and organza – make up the range, designed to be comfortable enough to be worn all day.

Colours include classic black, light pink, navy blue, moss green, pebble grey and more, while designs range from modern kurungs and chic long dresses to flowy tops and versatile wrap skirts.

Exquisite creations

Larney’s 2023 Regal Raya collection is crafted from impeccable fabrics, with styles categorised into the Ethereal Embroidery, Premium Neat Pleats and Luxe Prints range, offering an array of elegant colours with exquisite workmanship for full comfort.

These timeless pieces are offered in bold colours such as royal blue, forest green and magenta as well as soft hues like blush pink, winter sky and tender green.

According to Zura Zaibidi, the brand’s managing director and creative director, the idea behind this year’s designs was to curate more delicate designs and silhouettes that “can be worn during fabulous soirees, luxurious open houses and just about anywhere”.

Making the extraordinary

Luar Biasa!, Whimsigirl’s Raya collection is inspired by the myriad of everyday girls’ beauty and strength.

Elegant pieces in various shades of blue. Photo: Larney

“The concept of Luar Biasa is simple – we want to pay tribute to the everyday girl and what she brings to the table – no matter where she comes from, or what she looks like. We want you to recognise that you already possess all the things that make you remarkable, and what makes you the ultimate #GadisLuarBiasa,” says Whimsigirl founder and chief creative officer Syazana Sukiman.

The “Menawan” range pays homage to divine femininity, with delicate floral prints and effervescent colours, the “Perkasa” range focuses on bolder silhouettes and trimmings in stronger hues that embody courage and will, and finally, the “Cerdik” range highlights sharp, structured pieces that can take you through Raya and beyond.

Menswear is also available now, with both short and long-sleeved linen sets for men in core colours that will pair perfectly with many of Luar Biasa’s pieces. Referred to as #JejakaLuarBiasa, these pieces are also an homage to the fathers, brothers and partners of the #GadisLuarBiasa.

Read more: Fun designs, colours and accessories? Modestwear in Malaysia can be trendy

Nostalgic designs

For those who wear headscarves, more options are introduced every year, and Harirose’s Raya collection, 1990 Catalogue, is one of the newest debuts in the market.

Founded by actress Sharifah Rose, the designs from this collection are reminiscent of everyday household items collected by our grandmothers, from chinaware to vintage vases.

“When I was working with the team to come up with the designs, I kept thinking of my grandma’s house, the chinaware she used to keep in her cabinets that only gets put to use during special occasions. Or the memory of my cousins and I making a fort behind my grandma’s langsir, spending hours daydreaming about our future. These memories were so vivid and were at the forefront of my mind when we were designing this collection,” says Sharifah.

The Harirose 1990 Catalogue scarves collection is a modern twist on the elements we grew up with, and the campaign evokes all the nostalgic feels during this special time of year.

Its campaign features a series of catalogue materials that are a throwback to the flyers and brochures that used to arrive in “Rumah Nenek” together with her Sunday papers, heavily inspired by vintage fonts.