After the Kanye West fallout, can Adidas weather the split with Beyonce?

Adidas partnered with Beyonce in 2019 to develop products for the Ivy Park brand. Photo: Instagram/Ivy Park

Adidas and pop star Beyonce have reportedly ended their partnership following disappointing sales, just as the German sportswear maker struggles with the fallout of the collapse of its Yeezy shoe alliance.

The unprofitable partnership is set to end later this year after another round of merchandise from the Ivy Park line hits market, the Wall Street Journal reported, citing people familiar with the matter.