Hailey Bieber sued over her new skincare brand's name, Rhode

This file picture shows Hailey Bieber at the Vanity Fair Oscar Party on March 27, 2022. Photo: AP

Two former college roommates who created a successful clothing line under the "Rhode” trademark sued model Hailey Bieber on Tuesday (June 21), saying she’s creating market confusion by marketing a skincare line under the Rhode name.

The lawsuit in Manhattan federal court asked a judge to cite trademark infringement and block Hailey from selling or marketing any products with the Rhode name.