Australian actor Jacob Elordi is currently known as one of Hollywood’s biggest heartthrobs. His appearance in the HBO teen drama Euphoria helped catapult him to superstardom.
Now, he has been appointed as the brand ambassador for luxury Swiss watchmaker Tag Heuer.
The 24-year-old will be the face of the Monaco. Like Elordi, the square-cased timepiece is said to have re-written the rulebook, while defying convention, and becoming timeless – precisely because nobody has seen anything like it before.
While it is Euphoria that has sent Elordi’s career into the stratosphere, the boundary-breaking teen-centred show is the second most-watched in HBO’s history, behind only Game Of Thrones – his throwback style away from the camera sets him apart in the fashion crowd.
Elordi favours a mid-century preppy button-down style that’s sharp yet understated, curated yet classic, and brings to mind such greats as Marlon Brando and the “King of Cool” himself, Steve McQueen, with an old-school confidence that shows less is more.
When he presented at the Academy Awards ceremony earlier this year, it was no surprise to see him choose to wear a Tag Heuer Monaco with a black dial, white sub-dials and black alligator strap. It paired perfectly with his tuxedo.
In a press statement, Elordi explains that he is drawn to things that are timeless and classic.
“I’ve always admired Hollywood’s iconic leading men, so to wear the Monaco – a watch made famous by Steve McQueen – is something special. Tag Heuer has been the epitome of elegance and excellence for over 160 years, and it’s thrilling to be their representative for the next generation.”
Euphoria sees Elordi as a seemingly typical high school student – but his performance, and the show’s depiction of high school life, is anything but ordinary.
The series has broken boundaries and has been nominated for both a Bafta and Golden Globe.
For Elordi, though, it looks set to just be the start. In March this year, he starred in Deep Water, from Fatal Attraction and Indecent Proposal director Adrian Lyne. He will also star in Emerald Fennell’s film Saltburn.