3D technology is being used to create shoes that perfectly fit your feet

The 3D scanner used by Maison Felger to take exact measurements of its customers' feet in order to offer them completely customised shoes. Photo: AFP

From reducing waste, to ensuring comfort and catering for customisation, new technologies are allowing the fashion industry to reinvent in order to offer shoppers personalised experiences in line with their needs and expectations.

This is even true for footwear.