From wheat to oats and corn, beauty brands harness the power of grains

Brands like La Belle Meuniere offer a whole range of cosmetic products made from grain. Photo: AFP

Grains are a must at mealtime, and have recently become an important part of the cosmetics industry due to their numerous beneficial qualities for skin and hair.

Corn, oats, sesame, barley, bran, wheat and rye are progressively taking over our bathrooms to help us get rid of wrinkles, redness, and irritations, as well as to nurture sensitive and dehydrated skin.