Revlon was once a beauty industry giant, how did it lose its glow?


By AGENCY
Revlon beauty products are seen in a Target store on June 16, 2022 in Houston, Texas. Photo: AFP

Revlon, a cosmetics maker that broke racial barriers and dictated beauty trends for much of the last century, has filed for Chapter 11 bankruptcy protection.

The company has been a mainstay on store shelves since its founding 90 years ago in New York City, overseeing a stable of household names, from Almay to Elizabeth Arden.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
beauty , trends , cosmetics , skincare , Revlon

Next In Style

Filtered fortune: Social media is turning wealth into a fashion obsession
Groovy, baby! The 1970s is back, with hippiecore fashion having its moment
Fashion winners: Memorable red carpet looks of this year's awards season
From Harajuku to Le Marais: How hip and cool fashion hotspots evolve
All the cool kids: A look into the trendsetting spaces influencing Gen Z fashion
Zendaya leans into ‘something old, new, borrowed’ fashion, amid wedding rumours
Festive fashion: Celebrities kick off the Hari Raya celebration in style
Bobs, braids, buzz cuts: Hair trends spotted on the streets at fashion weeks
‘Insidious marketing strategy’: Kids’ skincare push faces scrutiny in Italy
From farm to fashion: Inside the world of South Africa’s mohair trade

Others Also Read