Why K-pop stars like BTS and BlackPink are the perfect brand ambassadors

BTS were named as Louis Vuitton's brand ambassadors recently. - filepic

There’s no denying the enduring popularity of K-pop, with groups like BTS and Blackpink leading the way in the brand endorsements field.

Currently the No. 1 boy band and girl brand, the two groups have been racking up ambassadorships.