Yuna is one of Malaysia's most iconic artistes. While having made a name in the international music scene, she is also known for her unique sense of style – especially the way she accessorises.
Turban hijabs have become a defining part of her outfits. So are the giant hoop earrings that she frequently wears.
According to Yuna, the earrings can work to upgrade any look.
"You could be wearing a casual outfit like sweatpants and a sweater, but throw on a pair of 'hoops' and the whole vibe immediately changes. I wear mine all the time for that confidence and style boost, even when I’m working from home!"
Yuna, 34, recently collaborated with a local demi-fine jewellery brand to come up with a collection of limited-edition Yuna Hoops.
The 1.5-inch hoop earrings by Kin feature a quirky sculptural design. They are available in 18k gold vermeil or rhodium.
"I love that they’re so unique! The design is very minimal and classy. It reminds me of a relaxing day out, like an excursion to the Getty Museum in Los Angeles to wander around looking at the art and artefacts, " reads the statement by Yuna.
She adds that she is not a fan of fast fashion, and thus demi-fine jewellery – a category focused on trend-led, more affordable pieces using precious metal – are right up her alley.
"They get ruined so fast. When I was younger, I went through so many pairs of hoops, " she comments, regarding costume jewellery.
"In retrospect, knowing what I do now, I could have just invested in demi-fine jewellery as they would have lasted longer and been more sustainable."
She knows her own worth
Yuna is known for hit singles such as Live Your Life produced by the Grammy Award-winning Pharrell Williams, and Crush featuring Usher.
In 2016, her album Chapters broke into the Top 10 list of the Billboard Best R&B Albums. She was recognised as the "Most Successful Malaysian Singer" by the Malaysian Book Of Records that same year.
Yuna became the first Malaysian singer to be nominated for a BET Award in 2017. She received a nomination for the BET Centric Award for Crush.
Kin is a Malaysian jewellery brand founded by two friends. The duo, Athiya Hamid and Zaireen Iskandar, created their own demi-fine products as they wanted to offer accessories that would look good but yet, not break the bank.
The recently released Kin x Yuna campaign imagery is centred around a retro 1970s glam theme, featuring fashion and props from the era.
Yuna says the collection will suit a woman who has a strong sense of "self". For her, it is about boosting one's confidence with accessories.
"I think someone like me would be drawn to them; someone who has gone through a lot and still remains true to herself. Someone who’s not afraid to shine and who knows how to care for herself and the people around her."