Yuna on accessorising with jewellery, and how it completes her look

Yuna is as much a fashion icon as she is a great artiste. Photo: KIn

Yuna is one of Malaysia's most iconic artistes. While having made a name in the international music scene, she is also known for her unique sense of style – especially the way she accessorises.

Turban hijabs have become a defining part of her outfits. So are the giant hoop earrings that she frequently wears.

According to Yuna, the earrings can work to upgrade any look.

"You could be wearing a casual outfit like sweatpants and a sweater, but throw on a pair of 'hoops' and the whole vibe immediately changes. I wear mine all the time for that confidence and style boost, even when I’m working from home!"

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Yuna, 34, recently collaborated with a local demi-fine jewellery brand to come up with a collection of limited-edition Yuna Hoops.

The 1.5-inch hoop earrings by Kin feature a quirky sculptural design. They are available in 18k gold vermeil or rhodium.

"I love that they’re so unique! The design is very minimal and classy. It reminds me of a relaxing day out, like an excursion to the Getty Museum in Los Angeles to wander around looking at the art and artefacts, " reads the statement by Yuna.

She adds that she is not a fan of fast fashion, and thus demi-fine jewellery – a category focused on trend-led, more affordable pieces using precious metal – are right up her alley.

"They get ruined so fast. When I was younger, I went through so many pairs of hoops, " she comments, regarding costume jewellery.

"In retrospect, knowing what I do now, I could have just invested in demi-fine jewellery as they would have lasted longer and been more sustainable."

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She knows her own worth

Yuna is known for hit singles such as Live Your Life produced by the Grammy Award-winning Pharrell Williams, and Crush featuring Usher.

In 2016, her album Chapters broke into the Top 10 list of the Billboard Best R&B Albums. She was recognised as the "Most Successful Malaysian Singer" by the Malaysian Book Of Records that same year.

Yuna became the first Malaysian singer to be nominated for a BET Award in 2017. She received a nomination for the BET Centric Award for Crush.

Kin is a Malaysian jewellery brand founded by two friends. The duo, Athiya Hamid and Zaireen Iskandar, created their own demi-fine products as they wanted to offer accessories that would look good but yet, not break the bank.

Read more: Malaysian mother-daughter duo creates beautiful handcrafted jewellery together

The recently released Kin x Yuna campaign imagery is centred around a retro 1970s glam theme, featuring fashion and props from the era.

Yuna says the collection will suit a woman who has a strong sense of "self". For her, it is about boosting one's confidence with accessories.

"I think someone like me would be drawn to them; someone who has gone through a lot and still remains true to herself. Someone who’s not afraid to shine and who knows how to care for herself and the people around her."