Riotous display of colour as K-pop boyband BTS makes runway debut

  • Style
  • Thursday, 08 Jul 2021

Who runs the fashion world? K-pop stars, it seems. Photo: Louis Vuitton

The members of K-pop boyband BTS have conquered the music industry with their songs. Now, they are taking over the fashion world.

Jin, Suga, J-Hope, RM, Jimin, V and Jungkook made their runway debut yesterday (June 7), appearing in the Louis Vuitton Autumn/Winter 2021 showcase. It proved to be a wildly colourful affair.

Delivered to audiences via a fashion film, this was part of the luxury fashion house's series of "stops" around the world – whereby a collection is launched every few months in major cities.

Naturally, BTS' appearance tied in with the Seoul event.

Read more: Set to conquer the fashion world? BTS announced as ambassadors for luxury label

It has to be pointed out though that members of the boyband were already named as Louis Vuitton ambassadors back in April. Their runway appearance only marks the first major project for the label.

The special Seoul collection comprises 34 brand new looks and seven original outfits (from the men’s fashion week in Paris) modelled by BTS.

From prints to bright colours, designs showed that it was as much a celebration of K-pop as it is fashion. Energetic, yes – but more importantly, youthful and slightly gender-bending in the loose silhouettes and cuts.

A fashion force

As K-pop takes the world by storm, BTS is one the more prominent groups that have caught the eye of fashion houses. Others like Blackpink also made the leap into fashion.

K-pop stars receive invites to runway shows and events all around the world. They are often dressed by big labels too, if not for the red carpet, then their music videos.

Read more: Between Blackpink and Selena Gomez, who won the fashion battle in 'Ice Cream'?

The truth is, K-pop has an incredible fanbase – something labels simply cannot ignore.

Just check out BTS' Twitter account. It has a crazy total of 31.5 million followers. That amount of people rivals the population of Malaysia.

The group's Instagram further boasts 45.2 million followers, all eager to check out what the boys are up to or take point from their dressing.

For the recent runway showcase, Louis Vuitton leveraged on the group's social media following. The fashion house sent out invites on Twitter, tagging individual fans (dubbed the "BTS army") and reminding them of the grand unveil.

The BTS account sent out a Tweet too, asking followers to not miss their runway appearance: "We are excited to be part of the upcoming #LouisVuitton show in Seoul! [Like] this tweet to set a reminder to watch on July 7th at 7pm (KST)."

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