Wandering through the Balenciaga game, players can encounter avatars dressed in garments from the brand. Photo: Streamline Media Group
In December last year, Balenciaga released its Autumn/Winter 2021 collection via a video game. Afterworld: The Age Of Tomorrow was really something else – where players could travel through a wonderland-style future world and encounter avatars dressed in garments from the brand.
But did you know that the game developer is actually a Malaysia-based company? The production team in Kuala Lumpur worked directly with the luxury brand to pull together concepts, cinematics and streaming elements for this immersive gaming experience.
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