A Malaysia-based company is behind this incredibly immersive fashion game

Wandering through the Balenciaga game, players can encounter avatars dressed in garments from the brand. Photo: Streamline Media Group

In December last year, Balenciaga released its Autumn/Winter 2021 collection via a video game. Afterworld: The Age Of Tomorrow was really something else – where players could travel through a wonderland-style future world and encounter avatars dressed in garments from the brand.

But did you know that the game developer is actually a Malaysia-based company? The production team in Kuala Lumpur worked directly with the luxury brand to pull together concepts, cinematics and streaming elements for this immersive gaming experience.