Gen Zs prove both fascinating and complex for brands to apprehend. Photo: AFP
Born at the same time that social networks and online retail giants came into existence, Generation Z is uncompromising when it comes to what it expects of fashion brands, demanding commitment to environmental, political and societal issues.
But what about this generation's own personal commitment?
Already a subscriber? Log in
Save 30% OFF The Star Digital Access
Cancel anytime. Ad-free. Unlimited access with perks.
