Having proven their worth, digital runway shows may outlive the pandemic

Models wear outfits designed by Clement Picot, a fashion design student, as they take part in a digital show as part of the women's fashion week in Paris. Photo: Reuters

From models strutting inside an empty museum to designers absenting themselves from the runway calendar, this season's virtual fashion weeks have been re-styled with a new look many expect will endure when traditional runway shows resume.

Covid-19 restrictions forced New York, London, Milan and Paris fashion weeks to go virtual in the past year, with brands rethinking how to keep the buzz of runway shows online.