Charles & Keith’s current campaign for example, makes use of digitally created visuals. These are termed as “hyper-realistic illustrations”. Photo: Charles & Keith
Fashion, like any other industry, is not immune to the encroachment of technology. As much as automation has taken over manufacturing, computer generated-imagery (CGI) is edging out live models.
This is not something totally new. The Covid-19 pandemic just brought the idea of virtual models back into the limelight. There isn’t a need to adhere to physical distancing restrictions if you don’t have a proper fashion shoot.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
