As TikTok and AI reshape beauty shopping, US department stores fight back

Macy’s, for example, renovated the beauty floors of its flagship New York store to add more space, ultra-luxury brands and cutting-edge technology. Photo: AP

It’s shoppers like Quinn Kelsey who keep department store executives up at night.

The 38-year-old Denver resident gets makeup ideas from TikTok videos and other social media content, not salespeople at beauty counters.