Visual magic or digital noise? Fashion makes the best of online-only shows


One year on, we are witnessing the full measure of fashion's creative response to the pandemic, in transformed runway shows. Photo: Prada

When fashion weeks went digital last year in response to Covid-19, the industry never really expected it to continue on that way. Everyone probably saw things returning to normal in 2021.

Fast forward to the start of the major shows in January, there was sort of a sombre (sometimes pensive) air hanging over the occasion. Designers sounded almost weary of having to still operate under restrictions.

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