No traffic jams and no front rows, as Milan Fashion Week goes fully digital

Videos were broadcasted on a maxi-screen in the heart of Milan’s shopping district. This is the first time in history that the city's fashion week has not included physical runway shows. Photo: AP

No traffic jams, no rush to the next venue, no front rows – not even socially distanced.

Milan Fashion Week is unfolding entirely on computer screens and social media platforms this round for the first time ever, as the persistent virus resurgence dashed any hopes of even a handful of physical shows.