Paloma Elsesser to Sora Choi, the models who changed the fashion industry


By AGENCY

Paloma Elsesser (left) and Sora Choi were awarded "Model Of The Year", looking back at 2020. Photo composite: AFP, Omega

Are we finally putting an end to dictates of beauty?

The fashion industry may finally be catching up with the reality of its customers, having just elected Paloma Elsesser "Model Of The Year 2020," with all this represents in terms of inclusiveness and diversity.

Read more: Will inclusivity be the watchword in fashion for 2021?

The revolution seems to be well and truly underway, with Sora Choi also awarded the title. Time will tell whether it's a trend of the moment, or a genuine desire to change mentality.

"The singular face that defined the year as a whole" – such is the description models.com uses to introduce its classification of the models of the year.

On the cover of Vogue

Elsesser is a household name in the fashion industry.

As models.com points out, beyond the votes that enabled her to obtain this prestigious title, the young woman has also been omnipresent in the media, in campaigns, and on the (phygital) runways throughout 2020, acclaimed by photographers and designers alike.

But it was at the end of the year that the American model made the most headlines, as she appeared on one of the four covers of US Vogue for its January 2021 issue. A crowning moment for anyone who goes into the modeling professions.

And this choice was obviously carefully considered, suggesting the desire of one of the world's most influential fashion magazines to be a leader in the evolution underway.

"New Year, New World", the very title of the photo illustrates this revolution, as do the other three covers that feature actress Frances McDormand, tennis player Naomi Osaka and singer Rosalía, three other women committed to inclusiveness and diversity.

This year, Elsesser appeared on the cover of a multitude of fashion magazines, but she also made a name for herself on the runways.

In a year where fashion shows were rare, the young woman stepped onto the runway at Fendi twice, once again showing the industry's willingness to turn a page, but also to respond to the expectations of Generation Z for whom the notion of taking a stand is paramount.

Readers' choice

Like every year, not one but two models are elected "Models Of The Year" by the specialised site.

While Elsesser has won the hearts of the industry voters, it's South Korean model Sora Choi who has captured the hearts of the public.

Read more: Fashion models grapple with China's love for 'tall, light and skinny'

The young woman, who this year posed and walked the runway for houses such as Saint Laurent, Louis Vuitton, Stella McCartney, Burberry, and Prada, is also turning the page on conventional notions of beauty.

Industry and the general public seem to be on the same wavelength: as of now fashion will either be inclusive or go extinct.

Welcoming diversity

The second place in the ranking was awarded to Adut Akech on the industry side (she received first last year), and to Bella Hadid for the readers' choice.

And inclusivity is not just changing the landscape of women's fashion, American model Alton Mason caused a sensation on the men's side, being voted "Model Of The Year".

The young man, who is also a dancer, became the darling of designers and photographers in just a few months, always creating excitement on the runway with his charisma and presence, and being equally committed to inclusiveness and diversity. – AFP Relaxnews

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fashion , runway , modelling , Paloma Elsesser , Sora Choi

   

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