Major runway events around the world to take place after being refashioned

  • Style
  • Thursday, 04 Jun 2020

The fashion world is attempting to pick up the pieces of an industry ravaged by Covid-19. Shown in this picture is a face mask by couturier Wolf Schinke in Germany.

Starting this past March, the global spread of the coronavirus led to the cancellation of large numbers of fashion events. However, at the same time, the fashion industry continued to explore innovative ways to meet the expectations of consumers and promote new collections in spite of the health crisis.

As a result, several events that were postponed will now take place, albeit in other formats, in the latter half of 2020.

Read more: Will runways go dark as designers pull out of seasonal fashion weeks?

The presentation of the 2021 Spring/Summer men's collections will go ahead in London, Milan, and Paris, but in a major break with tradition the shows will be accessible via dedicated internet platforms and will be entirely online.

As to the details, the British Fashion Council has decided to present both men's and women's wear via a single platform for London with a first session scheduled for June 12 to 14.

The Camera Nazionale Della Moda Italiana has chosen to hold a 100% digital Milan Fashion Week July 14 to 17, which will feature both men's collections and women's pre-collections, and the French Federation De La Haute Couture Et De La Mode has announced an online Parisian Men's Fashion Week July 9 to 13.

Cleared to go ahead – well, almost all

Some three weeks after it announced that there would be an online Men's Fashion Week, the Federation De La Haute Couture Et De La Mod made a decision to maintain its Haute Couture Week with an online event to be held July 6 to 8.

Once again, this will involve the provision of a dedicated online platform to enable the fashion houses on the official calendar to submit presentations on their new collections "in the form of creative films or videos".

The organisation has also pointed out that in spite of the exceptional circumstances the principle of the official calendar will be maintained.

Read more: Can fashion weeks successfully go digital? Malaysian industry insiders weigh in

Initially scheduled for April 2020, the 35th edition of the International Festival Of Fashion, Photography And Fashion Accessories in Hyeres will finally be held October 15 to 19 in its usual venue, the Villa Noailles.

The organisers have indicated that the programme will not be modified and that "exhibitions will exceptionally remain open until Nov 29,2020."

Intended to promote young designers and artists, the festival in Hyeres awards prizes in the fields of fashion, photography and fashion accessories.

Read more: Luxury fashion trendspotting is not easy in the Covid-19 age

The leading men's fashion fair, which usually plays host to a number of runway shows, has also suffered from the global health crisis. Initially scheduled for June, the Pitti Immagine Uomo will finally be held September 2 to 4, over three days instead of the usual four.

The fashion world will meet in Florence for a series of exhibitions as well as presentations of new men's collections from a selection of houses and designers.

However, it should be noted that this year's Met Gala at the Metropolitan Museum of Art in New York has been definitively canceled. The next gala will not be held until in May 2021. – AFP Relaxnews

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