Fashion is at a crossroads. With the pandemic going on, it has been forced to change. Trendspotting is no longer easy. The same goes for the way the industry operates – the “new normal” is very different.
With fashion weeks embracing a digital-only format and designers pulling out of the frenetic seasonal calendars, is it the end of larger-than-life runway events?
Read more: Can fashion weeks successfully go digital? Malaysian industry insiders weigh in
In the gallery below, we round up some of the most immersive runways. From groovy live music to spectacular stage setups, a lot more goes into these extravaganzas than just mere clothes.
They also probably prove that a live fashion show is an experience like no other.
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With his Spring 2020 couture collection, legendary designer Jean-Paul Gaultier bid farewell to a career spanning 50 years. The runway show held in January this year, was an hour-long musical spectacular. British singer Boy George closed the event, with models dancing on stage.
For the Cruise 2019 collection, Chanel brought an actual cruise ship onto its runway. The larger-than-life liner, named “La Pausa” after Gabrielle Chanel's summer house on the French Riviera, served as the ultimate backdrop to the fashion house's nautical-inspired collection.
Dior paid homage to the power of dance for Spring/Summer 2019. As models walked the runway, eight dancers performed a hypnotic routine set to a thumping soundtrack. Confetti fell around the dancers, like leaves falling from trees, creating a shadowy forest-like setting.
Models walked and danced on the runway for the Tommy Hilfiger Autumn/Winter 2019 runway show. Held outside, a set of brownstone buildings gave it the appearance of an ultrachic city block – complete with classic cars parked in the driveways.
Pyer Moss’ Spring/Summer 2020 production was described as brilliant, irreverent and joyous. The colourful, eye-catching garments – ranging from casual chic to red carpet gowns – almost took a back seat, as a 90-member choir brought the house down with music.
